Apple Watch demand among U.S. teens remains relatively low even as the device's launch approaches, according to Piper Jaffray analyst Gene Munster's latest semiannual teen survey, which asked approximately 6,200 teens in the United States about their device usage habits and future buying plans.
Only 11 percent of teenagers surveyed plan on purchasing an Apple Watch, down from 16 percent in the fall survey. Of those 11 percent, the top reason teens cited for wanting an Apple Watch was style, followed by design. Only five percent of teens currently own a smart watch.
We believe the lower purchase intent reflects a wait and see approach to the Watch as it seems unclear what will be the "killer app" for the Watch. We expect teens to be a good market for the Apple Watch given the popularity of the iPhone, but believe it will take time for influencers (celebrities) to make the watch popular among teens.
Though teens don't yet seem to be interested in the Apple Watch, the iPhone and the iPad remain the most popular smartphone and tablet among teenagers. 66 percent of teenagers surveyed owned an iPhone, down slightly from 67 percent in the fall survey, while 64 percent owned an iPad, compared to 66 percent in fall of 2014.
72 percent of teens expect their next smartphone purchase will be an iPhone, while 60 percent expect their next tablet to be an iPad. Comparatively, interest in smartphones and tablets from other companies remains low. 21 percent of teens expect their next smartphone purchase to be an Android, and 16 percent plan to buy an Android tablet. Interest in Windows tablets has grown slightly, however, and 20 percent of teens expect their next tablet purchase to be Windows-based.
Over the last couple of weeks, the Apple Watch has been popping up on the wrists of celebrities like Pharell Williams, Katy Perry, and Drake, as Apple attempts to boost its popularity ahead of the device's April 24 launch. Celebrity endorsements like these along with heavy marketing may lure teens towards the Apple Watch in the coming weeks.
The next teen survey will be published in October, and by that time, it's possible the Apple Watch numbers will shift dramatically if Apple's marketing tactics are successful.
Apple Watch received an estimated 957,000 pre-orders in the United States on April 10, the day the wrist-worn device became available for purchase, according to Slice Intelligence (via Quartz). The digital commerce tracking firm claims that nearly two-thirds of customers purchased the Apple Watch Sport, with the 42mm Space Gray case being the most popular model sold on the first day.
Slice Intelligence's sales projection is based on e-receipt data from 9,080 online shoppers that opted-in to have their inboxes tracked for email receipts. The report finds that 71% of Apple Watch pre-orders on April 10 were for the larger 42mm case, with 32% of aluminum Sport customers purchasing the smaller 38mm version compared to 24% of stainless steel Apple Watch buyers.
"Slice Intelligence estimates that 957,000 people in the U.S. pre-ordered an Apple Watch on Friday, the first day the watch was available for sale. According to ereceipt data from 9,080 online shoppers, each Apple Watch buyer ordered an average of 1.3 watches, spending $503.83 per watch. Those ordering an Apple Watch Sport spent $382.83 per watch and those ordering the Apple Watch spent $707.04."
The report adds that 40% of pre-orders were for the Apple Watch Sport with space gray aluminum, followed by the silver stainless steel Apple Watch at 34%, silver aluminum Apple Watch Sport at 23% and space black stainless steel Apple Watch at 3%. Apple Watch Edition sales were not disclosed, with Quartz claiming that the expensive 18-karat gold model did not represent enough pre-orders to be included in the report.
Slice Intelligence also revealed that 28% of Apple Watch pre-orders included a black Sport band, making it the most popular option among customers on April 10. The steel Milanese Loop trailed in second at 25%, while the Link Bracelet (14%), black Classic Buckle (12%) and white Sport band (8%) rounded off the top five. The next seven most popular bands were split between different colors of the Leather Loop and Modern Buckle.
The shopping firm did not provide Apple Watch pre-order data for the other eight countries where the wrist-worn device became available Friday, including Canada, Australia, United Kingdom, Germany, France, Japan, China and Hong Kong, and it is likely that sales numbers will vary greatly in each of those regions. In China, for example, the Apple Watch Edition is predicted to sell considerably better than in most other countries.
There are a number of variables to consider when interpreting these Apple Watch pre-order estimates, including that data was limited to the United States and likely extrapolated based on a relatively small pool of consumers. Apple has not provided official sales figures for the Apple Watch, nor did it provide comment on the accuracy of this data, so the exact number of pre-orders Apple received remains to be seen.
Following the opening of pre-orders for the Apple Watch on Apple's Online Store this morning, Apple Retail Stores in first-wave countries today opened their doors to fans waiting for Apple Watch try-on appointments. Below, MacRumors has rounded up a collection of videos made by both fans and tech blogs, showcasing the busy but excited atmosphere no doubt permeating throughout most Apple stores today.
First is a video uploaded to Hong Kong-based Chan Xin's YouTube channel. In the video he tries on both 38mm and 42mm Sport model cases, and is put through a short demo presentation of the Watch by an employee, ending the video by checking out the Stainless Steel Milanese Loop option.
The Telegraph has a video interview with a big Apple fan at London's Selfridges Apple Store on their channel, showcasing employees gently handling and sizing various Watches - from Stainless Steel Leather Loop to Sport versions - amongst a busy crowd.
One of the longer and more in-depth try-on videos comes out of Australia and was originally live-streamed via Periscope by user "lachlanlikesathing". For the first few minutes in the video, Lachlan tours the Apple Watch displays before getting into a try-on appointment of his own, showcasing a few Sport options.
Of note, around the 10 minute mark, Lachlan begins attempting to mix-and-match the Space Gray casing with bands not exactly meant to match that particular color, the Apple employee helping him out going on to note the Space Gray's intended Sports Black Band and Link Bracelet options.
YouTuber TechSmartt has published a video showcasing his Apple Watch Edition try-on appointment, where he was escorted to a special room to see the watch away from the crowds of the Apple Store. The Apple Store salesperson walked him through the composition of the gold in the device and helped him try on several different bands. The video also includes a good look at the Apple Watch Edition box.
A few other blogs have posted try-on videos, including iMore and Reuters. The Verge took a trip to all three of Apple's pop-up stores for the Apple Watch in Tokyo, Paris, and London, mentioning the difference of experience compared to a traditional Apple Store thanks to the high-end locations, especially the Galeries Lafayette in Paris. No doubt more videos and experiences will be coming in the next few days as more and more people are able to visit an Apple Store of their own.
All models of the Apple Watch officially drifted past the earliest 4/24-5/8 delivery estimate in just six hours after pre-orders went live this morning, with eBay scalpers re-selling the device for more than double Apple's official price point in most cases.
Apple-owned headphone company Beats by Dre today announced the launch of severalnew Solo2 Wireless headphones, in colors that match Apple's iPhone, iPad, and new MacBook. Available in Gold, Silver, and Space Gray, the headphones are otherwise identical to the company's existing Solo2 Wireless headphones.
The Solo2 Wireless on-ear headphones were released in November, and were the first product released by Beats since Apple's acquisition of the company officially closed. The Solo2 Wireless are a wireless version of the wired Solo2 headphones that are a staple in the Beats headphone lineup.
Both the Gold and Silver varieties of the new Solo2 Wireless headphones feature white accents and ear cups, while the Space Gray version includes black accents and black ear cups, for an accurate match to Apple's line of Gold, Silver, and Space Gray devices.
Solo2 Wireless offers the same dynamic sound and streamlined design as Solo2, but with the added benefit of wireless capabilities. With its Bluetooth technology, Solo2 Wireless can move freely for up to 30 feet from your audio device. Take phone calls, skip songs, and change the volume using the "b" button and volume buttons on the ear cup. Its rechargeable battery allows you to enjoy up to 12 hours of wireless playback. Not charged? Not a problem. Just plug in the provided RemoteTalkTM cable and enjoy your music.
Apple has largely taken over the Beats business, with the headphones being sold in Apple Stores rather than on the Beats website and all Beats support being handled by Apple support representatives, both online and in retail locations. Despite this, products being sold today are still those that have been designed without Apple's guidance, and it remains unclear when we might see new headphone lines created with Apple's technology and design influence.
The new Solo2 Wireless headphones can be purchased from the online Apple Store for $299.95 and will ship out in one business day. They aren't available in retail stores yet, but should be popping up at Apple Stores over the next few days.
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