Apple has refreshed its third-generation iPad line today, as expected, with a semi-minor upgrade that includes a new Lightning connector, but the company also included some upgraded internals in what it is calling the “fourth-generation iPad.”
“It is a power house,” said Apple Senior Vice President of Worldwide Marketing Philip Schiller while on stage at the event.
The fourth-generation iPad features faster performance with dual-core A6X and quad-core graphics. It also has a 5-megapixel iSight camera, expanded LTE chipset, front-facing camera with FaceTime and 720p video capture, ultrafast two-times Wi-Fi, and Lightening connector.
This is the first time Apple has unveiled two versions of the 9.7-inch iPad in one year. The fourth-generation iPad is priced at $499 for the 16 GB model and $629 for the 16 GB model with 4G LTE.
Go to 9to5Mac’s full coverage of the fourth-generation iPad for more information about carrier options and the discontinuation of the third-generation iPad.
As promised by Apple during its media event this afternoon, iBooks 3.0 is now available for users to download from the iTunes App Store. Haven’t heard? The updated app offers better integration with iCloud, and it now shows purchased books across your iTunes account on one shelf for more seamless reading. Furthermore, the folks in Cupertino have added a new scroll theme that allows users to “scroll vertically through books with the flick of a finger”—infinite scrolling. It’s a feature iPad mini users are sure to love.
Competing with a similar Kindle feature, Apple also made its iBooks platform a bit more social with this update. Users can now share their favorite quote over Facebook and Twitter—a much-requested feature among the more hardcore readers.
Lastly, in the 3.0 update, iBooks grabbed 40 more languages, including: Japanese, Chinese, and Korean. You can grab the update right on your iOS device from the App Store. For you book junkies, Apple also updated its iBooks Author software with new features this afternoon.
Full feature list:
• Scroll vertically through your books with the flick of a finger using the new Scroll theme
• Receive free updates to purchased books—including new chapters, corrections, and other improvements
• Look up definitions for words in German, Spanish, French, Japanese and Simplified Chinese with iOS 6
• Share quotes or thoughts about your favorite book with friends on Facebook, Twitter, Messages, or Mail
Apple has posted the Jony Ive introduction video for the iPad mini. As is typical for Apple product launch events, the video gives a behind-the-scenes look at the development the iPad mini. Both Jony Ive and iPad product marketing head Michael Tchao make appearances.
If all that we had done was take the original iPad and just reduce it, all that you would be aware of was everything that was just missing. There is inherent loss in just reducing a product in size.
What we did, was we went back to the very beginning and we took the time to design a product that was a concentration of, and not a reduction of, the original. We felt strongly that 7.9 inches was exactly the right display size, but it became clear that we had to reduce the width of the borders. So, you can still pick it up and easily use it with one hand.
Apple has also posted a new television ad for the iPad mini that features colorful Smart Covers dancing around the screen. The ad is reminiscent of the 'Colors' iMac ad from 1999 that featured spinning iMacs set to the Rolling Stones song "She's A Rainbow".
Apple has posted a video of the iPad mini media event on its website. The video is also available on the Apple Keynotes Podcast on the iTunes Store. [Podcast links: Keynotes,Keynotes in HD, Keynotes in 1080p HD]
Apple today announced an update to its full-size iPad, upgrading its processor with a faster A6X chip and implementing the new Lightning connector that debuted with the iPhone 5. The new processor delivers up to two times the CPU and graphics performance of the prior chip, while maintaining 10 hours of battery life and the same design as the prior iPad.
The new iPad now supports many new international LTE carriers, as well.
The fourth-generation iPad comes in black and white with the same pricing and storage configurations as the third-generation iPad models, starting at $499 for the 16 GB Wi-Fi models and $629 for the 16 GB cellular models.
Pre-orders for the new iPad begin on Friday, October 26 through the Apple Online Store in the US, Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Korea, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Singapore, Spain, Sweden, Switzerland and the UK.
The Wi-Fi configurations will begin shipping November 2, with the LTE configurations following two weeks later in the US, and then following in other countries.
A short video of Maxis's iPhone 4 unboxing video.
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